Class Notes "Gathering Our Thoughts"

RTC week 3: Collecting Our Thoughts

How did the research go?
Val: Integrated Campaign with an online digital form. Website. Banner Ad. Maintenance. Update. “Digital Presence.” Eco-friendly approach. Cost effective.
3 tactics:
1. POP Kits (cash register at the Co op), box donations “Please donate for this cause, this is who we are, this is where the money goes, can the money be tracked?” Incentive for donating. Give money, get seeds etc.
2. Minneapolis Green Convention: Awareness. Donations.
3. Widget; Interactive. Informative. Current Updates. Rock star Farmer/Farmer story of the week. Make your own widget? Research?
Ben:
1.Idea: In-store marketing website. End caps, specifically floor stands is more effective than media advertising because they are standing right in front of it. The most effective thing is asking you to donate. 1-dollar wall hanging, 2 dollars you get a button campaign. Offer options. Make flexible. Work with coop. what days would work? What are they willing to display? Plant Markers (little plastic plant labels)
2.Vote of Confidence:
Paige: Minimalism, Green Design, Simplicity, Involving and Continuing Donor Relations, Education
Lottie: Growing Up Organic: Fun Fact Kid File, as well as adult materials. Coloring materials. Farmer visiting a school. (Organic food council. Manitoba). Farm Shadow Program.
Nick: The power of a dollar. Following the dollar. Simple education/info. Inniative. What about promotion:

Audience:
1. People to donate
2. Future Farmers
3. Consumers
Kris:
Working backwards. Starting with the end of the timeline and working backwards.
Working for Coops. Asserting the Coop Aspect first. Getting the Coop to say yes.
Computer terminal. Informational Terminal.
Focus how do you present this program to the Coops to get them to buy into it,

Double Check to see how many farmers they need: 8 Institutions, double funding by the second year into 16 farmers. One institution sponsors each farmer. Is it better to sponsor a particular person or the person or both or not knowing?

Define 1 to 2 sentence statements. The team will deliver to RTC a _______ (Definite expectations). “Research into your market, market saturation of other companies, design document for your web application and education”


Homework:

ALL OF US: General Timeline. Revised Proposal Ideas. Personal Research.

RESEARCH! OBSERVE! RETAIN! INCUBATE!
A personal policy of mine is to “Be a Sponge, Obsorb and Expand.”
All innovation means is taking an idea and forming it to new, improved standards.
Invention stems off a need that is pre-existing.

Val: HOW. What type of In coop design works best
Lottie: WHO. User Profiles. Demographic. On site or google. Working with Ben.
Ben: WHO. User Content.
Nick: WHY? The power of a dollar.
Paige: WHERE? HOW MUCH? Similar to the power of a dollar, but also the power of an inch, or a foot. (Marketing Space).

-Paige